While attending a Word Camp in Boston I heard a very interesting fact, an image is processed 60,000 times faster than words. With this in mind the images you portray on your website really do matter.

Images Matter

How can we find images that create a quick response and call to action from potential clients? Let’s start with great pictures.

Step 1- Getting Your Images

Use an original image if possible, pay for the image, or find FREE images.

Snap Your Own Images

If you can snap your own images – awesome! Make sure they represent exactly what you want them to represent. If they are showing off a service take several images so you can choose the best.

  • Before and after shots – take from the same location if possible so there is no cause to think it is not really a before and after
  • Check the lighting
  • Check the background
  • Take horizontal photos – maybe not always but for the most part these tend to work better for websites.

horizontal photos

Free Stock Photography Sites

If you do not take your own images and need to find images then you want to make sure you find them legally. Do not grab images from Google unless you do it safely. How to utilize Google Images safely.

Below are some FREE stock photography sites:

unsplash – My favorite (you will see images on my site from here).

Canva has a good blog post that lists many more great free stock photo sites: Free Stock Photos: 73 Best Sites To Find Awesome Free Images

Pay For Images

Another option is to pay for images. I usually do this for clients just starting out or clients who need something more specific. My favorite paid image site is Deposit Photo. (affiliate link). I purchase their special packages whenever I find them (usually through mighty deals).

After finding the best images you can head over to Canva to create some amazing things.

Step 2 – Re-Name Your Image So Google Can Recognize

Google does read the actual visual of the image so it has to rely on the image title and description. Before inputting your image into your website gallery or post make sure to change the title to something relevant.

Wrong titleCores-CT-015

Correct titleGreencastle-Home-Improvement-Roof-Cleaning-image

Below are two images, one has been titled correctly while the other has not. They both look the same on the webpage but in the code (what Google reads) they are different. It may not look very important but in the end, the title of your image will decide if the image gets seen as relevant by the search engines.



flower garden


Step 3 – Size Your Image

Images need to be sized to keep your site speed as fast as possible. A very large image will have an impact on your website loading time.

First, adjust your image size. Usually, for a post, I will adjust my photo size to 1200X600 or smaller. This is easily done in preview on a Mac. If you have a large number of images to re-size there is an app called re-sizer that works quickly in re-sizing all your images at once.

Next, reduce your file size. Jpeg mini (a free online tool) will reduce your jpeg image size without compromising the image quality. If you need to reduce a png you can use another free online tool called TinyPNG.

Three quick things to remember when adding images to your website: Find the right image (the most time consuming), re-name (very important) and size your images.

Please feel free to share any tips you might have with images.

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